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Strategic Plan

PRIMA’s strategic plan provides a roadmap for the future of the Association and the profession.

2017- 2018 STRATEGIC PLAN

In September 2017, PRIMA’s Board of Directors reviewed the strategic direction of the association and developed the 2017-2018 strategic plan. The 2017-2018 strategic plan identifies five substantive goals for ensuring PRIMA’s future.  The goals are not listed in any order of priority; all are equally important and interrelated. 

Strategies indicate how PRIMA will organize, focus, and expend its resources to maximize its effectiveness and efficiency in achieving these goals. The goals and strategies are reviewed at each meeting of PRIMA’s Board of Directors, as well as annually.

Vision:

PRIMA will be the recognized leader in public risk management.
 

Mission:

To advance the knowledge and practice of public risk management.
 

Core Values:

  • Respectful
  • Ethical
  • Professional
  • Leadership
  • Innovative
  • Willing to share
  • Committed to continued learning
     

Goals:

A: PRIMA will be the primary resource for public risk management educational programs, products and services.

B: PRIMA will promote and advance the profession of public risk management.

C: PRIMA will establish and enhance the relationships between PRIMA and its stakeholders.

D: PRIMA will diversify its revenue to ensure long-term sustainability.

E: Identify unmet needs of the public risk management community at large, and develop products to meet those needs.

 


 

Goal A: PRIMA will be the primary resource for public risk management educational programs, products and services.

Strategies:

  1. Identify educational programs, products and services that members and non-members will value and utilize.
  2. Be a leader in providing enterprise risk management/ISO 31000 educational programs.
  3. Continuously adapt to the changing dynamics of public risk management needs.

 

Goal B: PRIMA will promote and advance the profession of public risk management.

Strategies:

  1. Develop a marketing/communications plan to reach member and non-member public entities.
  2. Develop opportunities and approaches to incorporate public sector risk management into external educational programs (outside organizations).
  3. Identify and develop opportunities to educate elected officials and administrators about the value of risk management.
  4. Provide resources for risk managers to enhance their leadership role within their entities so that risk management is valued as a leadership function in the public sector.

 

Goal C: PRIMA will establish and enhance relationships between PRIMA and its stakeholders.

Strategies:

  1. Identify and cultivate relationships with stakeholders critical to the continued success of PRIMA.
  2. Develop and implement an approach to engage and sustain stakeholders in PRIMA.
  3. Measure and improve stakeholder satisfaction and build sustainable alliances.

 

Goal D: PRIMA will diversify its revenue to ensure long-term sustainability.

Strategies:

  1. Effectively utilize technology to deliver innovative public risk management products and services.
  2. Diversify the association’s revenue streams to reduce reliance on the annual conference and membership dues.
  3. Develop and implement new approaches for ensuring membership retention and growth.

 

Goal E: PRIMA will identify unmet needs of the public risk management community at large, and develop products to meet those needs.

Strategies:

  1. Periodically conduct Public Risk Management Needs Studies and other methods to identify unmet needs.
  2. Develop programs to meet unmet needs using PERI funding when appropriate.