The PRIMA Leadership Academy (PLA) is an adaptive thought leadership program designed to equip public risk management professionals with the necessary skillset to effectively lead others while implementing innovative solutions to complex challenges within the public risk management profession.
For more information, contact Shaunda Ragland, PRIMA’s Senior Director, Education & Training, at sragland@primacentral.org.
Adaptive Leadership: Learn to Lead with Agility
In a fast-paced, ever-changing environment, adaptive leadership is crucial to organization-wide success. The challenges you face are complex and constantly shifting, demanding a new kind of leader—one who can adapt, innovate, and inspire.
PRIMA’s Leadership Academy provides a transformative experience designed to equip you with the skills to thrive in uncertainty. We go beyond traditional leadership models to focus on the essential competencies needed to navigate ambiguity, drive change, and build resilient teams.
Through our immersive program, you will learn to:
- Diagnose the Challenge: Accurately identify whether a problem is technical (solvable with existing expertise) or adaptive (requiring new learning and innovation).
- Mobilize for Change: Understand how to engage and influence stakeholders, building a coalition of support to tackle tough issues.
- Master the Art of Intervention: Learn to make timely, effective interventions that move your team forward without providing all the answers.
- Hold the Space: Develop the emotional intelligence to manage conflict, maintain a productive environment, and keep your team focused on the ultimate goal.
PRIMA Leadership Academy isn't just about theory; it's about practice. Our curriculum is built on real-world case studies, hands-on exercises, and peer-to-peer coaching, ensuring you leave with a powerful, practical toolkit you can use immediately.
Join us March 3-4, 2026 in Alexandria, VA to become the leader your organization needs. Adapt, innovate, and lead with confidence.
Click here to register
Listen to PLA instructor Jay Abbasi discuss leadership qualities and what you'll gain from attending PRIMA Leadership Academy:
| Tuesday, March 3 | Wednesday, March 4 | |
|---|---|---|
| 9:00 am - 4:30 pm | Class | Class |
| 5:00 pm | Reception |
Cancellation Policy
If you cancel in writing at least 30 business day before the program, you will be refunded your registration fee minus a $75 administrative charge. No-shows and cancellations not received by the date required, will not be eligible for a refund.
Reserve your hotel room
PLA will be held at the
Archer Hotel Old Town Alexandria
1600 King Street
Alexandria, VA 22314
Special rate: $239/night + taxes and fees
Last day to book: Friday, February 6, 2026
Click here to reserve your room
Frequently Asked Questions
Who's the instructor?
Jay Abbasi is a speaker, coach, and former Tesla leader who helps professionals thrive under pressure without burning out. After leading national training programs for over 1,000 employees at Tesla, Jay went on to coach leaders at organizations like Google, Amazon, TikTok, and Wells Fargo. His work blends corporate experience with deep expertise in mindfulness, resilience, and well-being.
Jay blends cutting-edge neuroscience and mindfulness with engaging, story-driven sessions that shift mindsets and drive real results. Every talk is crafted to stick, including practical tools, emotional resonance, and immediate takeaways that change how teams perform.
Learn more about Jay at jayabbasi.me.
How much does it cost to attend PLA?
Members - $950
Non-Members - $1,050
The registration fee includes the cost of all course materials, breakfast/lunch daily, and the welcome reception.
Is there any pre-course work?
Yes, registrants will receive all pre-course work prior to the start of PLA. All pre-course work must be submitted three weeks prior to the start of PLA.