Cole Epler’s 2023 Annual Conference Student Scholar Reflection
Cole Epler
Insurance and Risk Management Major, Olivet College
In a world where many shy away from reading books or thinking about insurance policies, only the brave embrace the idea of turning on convention with a real “career." As an eager student seeking professional growth, I had the privilege of attending the Public Risk Management Association 2023 Conference held in Long Beach, California through a student scholarship opportunity. Better referred to as #PRIMACON23, it was a four-day event that brought together education, networking opportunities, career-building advice and entertainment
Keynote Speakers
The most insightful piece that was provided in the PRIMA conference was three amazing keynote sessions. To start esteemed industry experts Bob Wilson, Mark Pew and Ya'Sheaka Williams shared their invaluable insights, sparking meaningful conversations and providing guidance on fostering a strong and supportive network within the risk management field.
During the PRIMA 2023 Conference, one of the keynote speakers who left a lasting impression was Sonia Aranza. Her insightful session shed light on the profound impact of unconscious bias on risk management. Unconscious bias refers to the unconscious associations and stereotypes that affect our perceptions, decisions and actions without our conscious awareness. Aranza delved into how these biases can seep into risk management processes, potentially leading to skewed assessments, limited perspectives and overlooked vulnerabilities. By recognizing and addressing our unconscious biases, risk managers can enhance the effectiveness of their strategies and decision-making, fostering a more inclusive and comprehensive approach to risk management.
Speaker and preformer Jon Petz's message of the small moments are what serve to be remembered and also serves as a powerful reminder that risk management but business in general. It is about the human element—the connections we build, the empathy we show and the value we place on each individual's contributions. By embracing the significance of simple moments, risk management professionals can elevate their work, foster stronger relationships and ultimately create a culture of excellence and resilience.
What are the Public Risks?
Public entities, such as townships and cities, face a wide range of challenges that need to be addressed with risk management. Compliance, police liability and city workers' compensation are significant areas that require attention. Ensuring adherence to laws and regulations, mitigating risks associated with law enforcement activities and providing adequate support for city employees injured on the job are crucial aspects of managing these risks. By effectively addressing these areas, public entities can create a safer and more resilient community for both employees and the public.
Apply Risk Management Tools
During the PRIMA 2023 Conference, I had the opportunity to explore the tools and strategies that city risk managers have at their disposal and their outcomes. One tool that emerged was the use of external auditing. By bringing in auditors, risk managers can gain impartial and expert insights into potential vulnerabilities within their organizations. This helps in identifying areas for improvement and enhancing risk management practices. Additionally, actively participating in board meetings and engaging with stakeholders allows risk managers to stay informed, align their strategies with organizational goals, and build strong relationships and communication within their communities.
The People of PRIMA
The best aspect of the PRIMA 2023 Conference was the opportunity to connect with a diverse and passionate community of professionals. From the attending risk managers, brokers and adjusters to students like myself, the conference had a wealth of experience and expertise. This enabled the trip to exeed my expectations and become one of my favorite professional experiences to date.
*The views and opinions expressed in the Public Risk Management Association (PRIMA) blogs are those of each respective author. The views and opinions do not necessarily reflect the official policy or position of PRIMA.*
By: Cole Epler
Insurance and Risk Management Major, Olivet College
Cole is an insurance and risk management student at Olivet College. Hs is passionate about the insurance industry and its ability to protect individuals and businesses. Throughout his academic career, Cole has immersed himself in learning about the various types of insurance policies, risk management strategies and industry regulations by studying two AICPCU courses. He has also sought out opportunities to expand his knowledge beyond the classroom, such as attending industry conferences and joining professional organizations. Cole’s goal is to apply what he has learned to help people and businesses manage their risks effectively. He is excited to continue his education and embark on a fulfilling career in the insurance industry, where he can make a positive difference in the lives of others.
