Using Social Media Effectively for Growth and Transparency
Brian Mahy
AVP, Marketing & Business Development, Trident Public Risk Solutions
Brian explains how to expand a social media following. While considering communication practices, he compares the usefulness of social media to a town square - they are both offer an opportunity to exchange important information in an area where people will already be congregating. In order to grow an audience, it's important to set specific goals and milestones. It is essential to make adjustments over time based on your timeline, the information that you will feature and the usefulness of the information for your community. Further, Brian advises how to deal with community engagement, developing policy and how public figures can separate their public and personal presence. He also encourages social media advertising, but only after considering established policies, safe account measures, your budget and ROI goals.
*The views and opinions expressed in the Public Risk Management Association (PRIMA) blogs/podcasts are those of each respective author/speaker. The views and opinions do not necessarily reflect the official policy or position of PRIMA.*
Brian Mahy
AVP, Marketing & Business Development, Trident Public Risk Solutions
Summary of Qualifications
Brian has 11+ Years in the insurance industry. He has held roles in claims, underwriting, underwriting management, marketing and leadership.
Responsibilities
Brian directs Trident's digital marketing strategy and territory business development. This includes digital and physical content creation, social media management, marketing analytics, social and email campaigns, business communications, territory development and pipeline management, and managing a team of territory managers.
Business Experience
Brian began his insurance career in homeowners' claims, moved into public entity underwriting, then moved into digital marketing strategy outside of the insurance industry for a time. He then felt the undying call of insurance again and moved back into public entity underwriting, underwriting supervision, ultimately culminating in his current role.
Education
BBA in Marketing (Cum Laude, University of Houston)
