Richard Spiers explains which events are more prone to capturing the media's attention, such as police cases, city employee accusations and specific characteristics of a community that may be viewed as significant. He offers examples of what type of videos grab the highest attention, how the media selects who to contact and the best response tactics, even in instances where not all of the information is readily available. He also emphasizes how handling the media can be improved through internal communications training, public discussion and building better relationships with the media before an incident occurs.
*The views and opinions expressed in the Public Risk Management Association (PRIMA) blogs/podcasts are those of each respective author/speaker. The views and opinions do not necessarily reflect the official policy or position of PRIMA.*
Richard Spiers, CPCU, ARM, ARe, AIC
Claims and Risk Management Consultant, Spiers Consulting, LLC
Richard has been in the insurance industry since 1980 and was a claim executive in the reinsurance and excess marketplace since 1985. He was with Genesis Management and Insurance Services for over 20 twenty years. He is currently doing claim consulting work. Richard has extensive experience handling the wide array of claims faced by public entities, K-12 school districts and the higher education sector. Based in Chicago, he has also worked for Transamerica Insurance Group, Northbrook Excess and Surplus Insurance, CNA and Allstate Reinsurance. He is a graduate of Northern Illinois University, a member of the Society of CPCU, and holds associate designations in risk management, claims, and reinsurance. Richard has been developing and presenting insurance industry-related training sessions to a variety of client and industry groups for over 25 years.
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