Storytelling: How to Tell Your Organization’s Story to Gain Support and Drive the Narrative

Authentic storytelling can help your organization build a connection with your citizens. Whether your goal is to raise awareness, change attitudes, or motivate action, storytelling is a powerful tactic to add to your communications strategy.

In this session, learn how taking a strategic approach toward storytelling can help you identify stories within your organization, tie them to your organizational goals, and develop them for various platforms and audiences.

Attendee Takeaways:

1. Identifying how storytelling can help achieve your strategic communications goals
2. Learn how to identify stories and develop them to interest, engage and inform your audiences
3. Overview of the 5 C's of Storytelling
4. Technical tips to put it all together

Hollie has served as the director of communications for the Virginia Risk Sharing Association since 2010. She has more than 20 years of experience in communications and public relations and has worked extensively with local, state and national media. Previously, Hollie worked in state government communications, as the public relations director for the Virginia Department of Housing and Community Development and as a public relations specialist for the Virginia Department of Social Services.

Hollie, who is accredited in public relations (APR), holds a bachelor’s degree in communications with a concentration in public relations and a minor in marketing from Virginia Commonwealth University, as well as a graduate certificate in public management and a master’s degree in public administration. Hollie has served on the board of the Public Relations Society of America – Richmond Chapter, and as a director at large for Virginia Government Communicators.